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ICE CREAM SALES SOAR: As Brits treated themselves at home during lockdown

ICE CREAM SALES SOAR: As Brits treated themselves at home during lockdown

Credit: Oppo Brothers

Ice cream sales exploded last year as Brits treated themselves at home, with an extra 54 million litres going through the tills in 2020.

Whilst some sought out comfort in calories, others embraced healthier lifestyles during lockdowns and tucked into better-for-you treats like Oppo.

The brand was launched by brothers Charlie and Harry Thuillier back in 2014, with this healthier brand seeing a 40% global increase in sales, and 140% right here in the UK. That’s more than any of its competitors in the marketplace.

The brothers took 2.5 years to create their first recipe and first pitched their idea on Dragons’ Den, asking for a £60,000 investment for a 7% share of the business. Despite failing to secure the investment, the brothers went on to quickly raise over £1.1m in funding through the Seedrs platform, of which investors have now sold for significant profit. In 2016 tennis champion Andy Murray tried Oppo and loved it so much he invested in the ice cream dream, helping to introduce Oppo to over 140k people. Since then they have become the only lower calorie ice cream brand to win Great Taste Awards, and refuse to compromise on health or taste. Charlie and Harry believe that their success is down to Oppo’s focus on quality of product and premium, natural ingredients, plus an understanding that consumers are unwilling to compromise on taste.

Oppo say that in the last 6 years alone, they’ve saved 5.23bn calories from people’s diet, or 600,000kg of fat, when they choose Oppo over standard ice cream - that’s according to Kantar.

During lockdown, the rise in online subscription services also soared, with this brand hopping on the ice-cream van-wagon! Oppo is the first major ice cream brand in the UK to launch a nationwide ice cream delivery service, with customers able to get hold of exclusive flavours not available in the shops - arriving in perfect frozen condition. Furthermore, 10% of online profits go to the NHS.

Oppo sources their milk locally, from cows that are free to roam naturally, and where circular farming methods are used to control waste and secrete it into a local forest to reduce C02 impact. For every sustainably-managed tree cut down  for the packaging, Oppo plants five more, and their packaging plant runs on green energy. Removing the gold foil from Oppo packaging means that it is easier to recycle, and reduces the energy used in producing it. Cocoa farmers are paid above the market rate, and profits are invested into the local community to build schools and other infrastructure.

Natural ingredients combine to create the ultimate frozen treat, whatever the weather. With combinations ranging from zingy lemon to crunchy buttery biscuits and mouth-wateringly rich chocolate, there is something for everyone, including a growing list of plant based vegan options:

  • Caramel Cookie Melt
  • Vanilla Pecan Praline Crunch
  • Colombian Chocolate & Hazelnut
  • Double Chocolate Brownie
  • Double Salted Caramel Swirl
  • Canadian Maple Walnut Crunch
  • Very AlmondBerry (vegan)
  • Simply the Zest (vegan)
  • Madagascan Vanilla & Roasted Almond Ice Cream Sticks
  • Salted Caramel Ice Cream Sticks
  • Colombian Chocolate & Hazelnut Ice Cream Sticks

 

Oppo is sold in 12 countries worldwide and is stocked in Tesco, Sainsburys, Waitrose, M&S, Booths, Ocado and more in the UK, as well as being available online for delivery. For more information visit www.oppobrothers.com

 


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