SMALL BUSINESS TIPS: Psychological tips small business can harness to boost Black Friday and Christmas spending
SMALL BUSINESS TIPS: Christmas is an exciting time for businesses around the world to make the most of increased customer spend and have a lasting impression on potential new shoppers.
The key is to not only entice them to your business, but to keep them there – avoiding a five-minute ‘browse and bow’.
Retail psychologist, Kate Nightingale, has partnered with Vistaprint to offer tips small businesses can use to keep their customers interested and engaged in the run up to a very busy spending period.
Tips include adding scent to space to increase dwell time, playing non-chart music to increase spend, harnessing FOMO and using soft seating to make customers more inclined to speak to sales associates.
The advice comes after the Liberal Democrats have accused the Government of creating a “tax bombshell” for small and medium-sized businesses by raising national insurance.
Research commissioned by the party said businesses with fewer than 250 employees would pay an extra £2.4 billion a year due to the 1.25% rise in national insurance (NI) announced by Boris Johnson in September to cover the cost of social care.
Research from the House of Commons showed areas such as Birmingham, Glasgow, Leeds and areas of London were set to pay tens of millions extra.
But other areas in the so-called former red wall, where the Tories took many seats in the 2019 election, are also due to be hit, including Kirklees in West Yorkshire and County Durham, the research shows.
Cornwall, Buckinghamshire and Northamptonshire are the areas outside of cities where small businesses will pay the most, it shows.
The research said that of the £8 billion that will be raised from businesses through the rise, 70% will come from the largest 1% of businesses – those with at least 250 employees.
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