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SUBSCRIPTION SERVICES SURGE: Wine’s increasing online popularity

Lots of speculation still ahead, with the way out of lockdown being set out on Monday - we already know schools are likely to be the first area to unlock, whilst hospitality the last. Independent businesses - some whom opened just before last year’s lockdown hit have been poring over the recent figures and are feeling optimistic.

There’s been a surge in popularity for pandemic tipples, with Sam and his team reporting a increase in demand for their online alcohol subscription service.

Meanwhile, according to market research company Kantar, alcohol sales were up 30% in January - that’s equivalent to £234m.

So was is it about wine online that we all seem to love?

Despite recent successes, the last year has been a challenge.

There is continued pressure from leading figures in the sector to provide continued support once restrictions ease, to allow businesses to open up and get back on their feet -  health and social care minister Helen Whately, told sky news when it comes to the way out - it’s all about the data


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